Communicating To Win and Persuade: How To Influence Your Audience By Ogunnowo Zainab
Here are some quick questions for you to answer: What is communication? What is the essence of communication? What is an audience? How do you feel, when after a long talk, the person you've been conversing with asks you to start all over again? How do you feel when, after so much persuasion, the person you've been communicating with refuses your call to action? If you had by any chance skipped answering the questions, go back and answer them, because doing so would give you an in-depth understanding of this article. The Oxford Advanced Learners Dictionary defines communication as the concept or state of exchanging data or information. Emphasis on the word "exchange" would help us realise the whole essence of communication. Effective communication entails a lot of messages coming from a sender and accepted by a receiver. The communicator is the sender, and the receiver is the audience. While you communicate, there must at leas